Midday Marketing Meet-Up: Keeping Up With The Times (Not the Kardashians!)

Please join The Nonprofit Partnership and (EHCA) Erie Homes for Children & Adults for the first Midday Marketing Meet-Up of 2020: Keeping Up With The Times (Not the Kardashians!)

Join us on Tuesday, January 28, 2020 from 12:00 PM to 2:00 PM at The Nonprofit Partnership to learn about EHCA’s adventure in rebranding.

You’ll have the opportunity to connect with and hear from:

During the summer and fall of 2019, EHCA unveiled a new brand for their organization. Sounds simple, right? Hop on the computer… create a new logo… done! Wrong – don’t be fooled! Rebranding is a process that takes a lot of time, planning, buy-in, money, and more… (blood, sweat, tears? Okay, now we’re just being dramatic).

EHCA will discuss various topics, including but not limited to:

• Why they decided to rebrand
• All of the materials they needed to update after the rebrand (hey, did you remember to update the company’s Little League uniforms?!)
• Schedule and budget considerations
• Why a brand is so much more than a logo (don’t forget our main reason for our work… our missions!)
• Balancing opinions (opinions are like… noses! Everyone has one but not everyone smells the same)

The Midday Marketing Meet-Up forum is a casual educational opportunity – don’t be shy to submit a question through the registration form and to bring along success and horror stories of your own.

Light lunch will be provided. This session is for members of The Nonprofit Partnership with marketing and communications functions within their job description.