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Midday Marketing Meet-Up: Haters Gonna Hate - How to Deal When Social Media Gets Ugly

  • Wednesday, July 31, 2019
  • 12:00 PM - 1:30 PM
  • The Susan Hirt Hagen Center for Transformational Philanthropy - 609 Walnut St., Erie, PA 16502
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Join The Nonprofit Partnership for a series geared towards nonprofit marketing and communications professionals: Midday Marketing Meet-Up. The goal of the forum is to provide an opportunity for these professionals to come together to learn, share stories and struggles, enjoy lunch, and more!

We’ve found that some of the best learning opportunities come from connecting with one another. Whether your title includes “marketing” or “communications” or you were just given the task of marketing and communications under “…and other duties as assigned,” this is a forum for you.

“Haters Gonna Hate: How to Deal When Social Media Gets Ugly”

Please join The Nonprofit Partnership and Abby Badach Doyle, Senior Marketing Communications Specialist | Editor, Eriesense Blog with Erie Insurance, on Wednesday, July 31, 2019 from 12:00 PM - 1:30 PM for our next Midday Marketing Meet-Up!

We’ve all been there. We’re trying to share the good news from our organizations on social media, when suddenly… deep from the shadows… a hater appears in the comments.

Time’s ticking. How do you respond?

It’s 2019, so there’s no getting around it. Social media is the great equalizer, where all voices – positive and negative – have an equally visible seat at the table. It’s frustrating when your haters are wrong… but isn’t it worse when they’re right? As a communications professional, how can you uphold your organization’s reputation without sounding like a sound bite machine… or worse… getting into an all-out battle in the comments?

We’ll discuss how to:

  • Build a foundation: Establish best practices for social media monitoring
  • Identify their triggers: How to incorporate social media into your crisis communications plans
  • Keep your cool: Know what NEVER to do when moderating your page
  • Sharpen your instincts: Understand when to reply to or hide controversial comments… or just let them go
  • Be proactive: Find your advocates and empower them to share your organization’s story

Come prepared to keep it real. We’ll analyze examples of social media fails and wins from big brands… and share some war stories of our own.

Light lunch to be provided. This is a members-only event. Space is limited – sign up today!

*Please note – this round-table forum is for individuals that currently have marketing and communications responsibilities.

More about Abby...

Abby is a senior digital marketing specialist with Erie Insurance. Currently, she serves as editor of the Eriesense blog, which reaches an average of 180,000 monthly unique visitors. Prior to that, she spent four years on the front lines of reactive social media as ERIE’s social media editor. As social lead, she also established ERIE’s presence on Pinterest and Instagram and launched the Now@ERIE employee brand ambassador program.

An award-winning freelance writer, Abby is the recipient of two Catholic Press Association awards as a contributor to FAITH Magazine. She has written multiple nonfiction children’s books for Gareth Stevens Publishing, slated for release in 2019 and 2020. Her writing has also appeared locally in the Erie Times-News, Lake Erie LifeStyle Magazine and the Erie Reader.

Abby graduated from Gannon University in 2011 in the inaugural cohort of the journalism communications program. She and her husband Pat established the local alt-country band Gem City Revival, which received a Rock Erie Music Award for “Best Acoustics” in 2017. They live in Erie with their retired racing greyhound, Peter.


The Nonprofit Partnership - The Susan Hirt Hagen Center for Transformational Philanthropy, 609 Walnut St., Erie, PA 16502

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