Join The Nonprofit Partnership for a new series geared towards nonprofit marketing and communications professionals: Midday Marketing Meet-Up. The goal of this forum is to provide an opportunity for these professionals to come together to learn, share stories and struggles, enjoy lunch, and more!
We’ve found that some of the best learning opportunities come from connecting with one another. Whether your title includes “marketing” or “communications” or you were just given the task of marketing and communications under “…and other duties as assigned,” this is a forum for you.
“Engaging with Local Media”
Our first gathering, “Engaging with Local Media,” will be led by Erin Doolin Fessler, Vice President of Marketing & Community/Government Relations with The Erie Community Foundation on Thursday, July 19, 2018 from 12:00 PM to 1:30 PM.
The Foundation has made strategic choices to bolster their relationships with Erie’s local media outlets – these strong relationships are apparent in the consistent coverage the Foundation enjoys. This didn’t happen by chance! Erin has made a purposeful effort to leverage many of the PR field’s oldest and best-established mediums – TV, radio, and print news. Join Erin as she shares her tips and best practices with you! Erin will cover which mediums are appropriate for which types of news, when to call the media, best practices for writing press releases, and more.
Sure, marketing and communications place a heavy emphasis on the internet now – but this does not mean that our local media outlets have fallen to the wayside. Make sure you aren’t so busy focusing on social media that you forget about the classics!
Light lunch to be provided. This is a members-only event. Space is limited – sign up today!
*Please note – this round-table forum is for individuals that currently have marketing and communications responsibilities.
A little more about Erin…
Erin Doolin Fessler joined The Erie Community Foundation as the Marketing and Public Relations Director in 2004. In 2012, she was named Vice President of Marketing and Communications, and in 2016 she was named Vice President of Marketing and Community/Government Relations.
She manages the Foundation’s advertising, media relations, newsletters, electronic communications, website, Facebook and Twitter media. She is also responsible for two major Foundation events: the Annual Meeting and Erie Gives, which continues to grow each year by $500,000 or more.
Erin earned her B.S. degree in Communications with a minor in Psychology from John Carroll University. After graduation, she worked as the promotions assistant at WSEE TV 35, the public relations director for the Community Blood Bank, and assistant vice president in Corporate Communications for PNC Bank. During college, she worked for University Hospitals in Cleveland and CNN in Washington, D.C., where she ran camera for Larry King. She is a founding board member of the NWPA chapter of the Public Relations Society of America. She served as treasurer in 2012 and 2013, and in 2014 she was the chapter President. She currently serves as a board member of the YMCA Metro Board and marketing committee member for Camp Notre Dame. She is a past board member and secretary of the Erie Advertising Club.