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Webinars on Walnut: The Big Diff - Writing for Digital

  • Thursday, September 21, 2017
  • 1:00 PM - 3:00 PM
  • The Susan Hirt Hagen Center for Transformational Philanthropy - 609 Walnut St., Erie, PA 16502
  • 13


  • This is a MEMBER ONLY event.

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Join us for "The Big Diff - Writing for Digital" with Bloomerang on Thursday, September 21, 2017 from 1:00 to 3:00 PM!


Webinars are a great educational tool for the workplace. You can learn from experts and industry leaders from across the country without ever having to leave the comfort of your office chair. But what’s the one drawback to a webinar? We are often alone at our desks, learning from a distant voice with little chance to actively engage with the speaker or our peers.

The Nonprofit Partnership wants to fix that.

Our series, Webinars on Walnut, creates an opportunity for nonprofit professionals to come together, enjoy a coffee, learn from experts around the country, and share perspectives and questions with those around the table.

Please note - this session will take place in person at The Susan Hirt Hagen Center for Transformational Philanthropy!

WEBINAR: The Big Diff - Writing for Digital with Tom Ahern and Bloomerang

From the host: 

Digital is different. For one thing, it can move and speak (video). For another, it’s action-oriented: people click a lot; they read very little. Tom Ahern will cover today’s best practices in this ever-evolving world.

Tom Ahern is considered one of North America’s leading authorities on donor communications.

Each year, he delivers dozens of workshops on the techniques of (and psychology behind) effective fundraising communications. He is the author of four well-received books: on donor newsletters (2005); How to Write Fundraising Materials That Make More Money (2007); Keep Your Donors, a book about donor retention methods co-authored with Simone Joyaux (2007); and Seeing Through a Donor’s Eyes (2009).

Tom works with dozens of clients nationwide every year. They include brand names like the Sierra Club and Save the Children, as well as hospitals, universities, foundations, and local charities. He specializes in bequest marketing; donor communications evaluations; direct mail; newsletter interventions; and case statements for big-ticket campaigns.

The Nonprofit Partnership - The Susan Hirt Hagen Center for Transformational Philanthropy, 609 Walnut St., Erie, PA 16502

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